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Beauty: Max Factor cosmetics

In Hollywood’s Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor. A visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich.

From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.



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